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WADL-TV's Audience profile is similar to the Metro Population
Equal Male/Female split
Even Black Vs White
WADL reaches over
883,000
adults monthly!
48% Wayne / 52% Oakland / Macomb
Median Age: 46
WADL's audience is also well above average in several significant areas...
WADL outranks all but 1 other station in percentage of viewers who are business owners or corporate officers
During the next 12 to 24 months:
Almost 1 out of every 3 viewers plan to buy a vehicle
- A higher percentage than any other station!
1 out of every 4 plans to remodel their homes
- A higher percentage than any other station!
1 out of every 5 plans to buy a new home
- The second highest percentage of any local station!
Our viewers are spending!
Combined annual income of almost $31 Billion!
A few examples of annual spending:
$2 Billion on full-service restaurant dining
$1 Billion on car repairs
$881 Million on appliances
$465 Million on wireless devices and service
$126 Million on Jewelry
Interested in Advertising here on WADL TV 38 Detroit?
Phone: (586) 790-3838
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