Advertising Information

WADL-TV's Audience profile is similar to the Metro Population

Equal Male/Female split
Even Black Vs White

WADL reaches over
883,000 adults monthly!

48% Wayne / 52% Oakland / Macomb
Median Age: 46

WADL's audience is also well above average in several significant areas...

  • WADL outranks all but 1 other station in percentage of viewers who are business owners or corporate officers
  • During the next 12 to 24 months:
    • Almost 1 out of every 3 viewers plan to buy a vehicle - A higher percentage than any other station!
    • 1 out of every 4 plans to remodel their homes - A higher percentage than any other station!
    • 1 out of every 5 plans to buy a new home - The second highest percentage of any local station!

Our viewers are spending!

  • Combined annual income of almost $31 Billion!
  • A few examples of annual spending:
    • $2 Billion on full-service restaurant dining
    • $1 Billion on car repairs
    • $881 Million on appliances
    • $465 Million on wireless devices and service
    • $126 Million on Jewelry
Interested in Advertising here on WADL TV 38 Detroit? Phone: (586) 790-3838